Amazon Marketing Services and ROI

You’ve got books. You want to sell books. Once you’ve shaken down all your friends, what comes next? Many authors who use Amazon’s KDP (Kindle Direct Publishing) to publish directly to the Amazon Kindle market end up trying out Amazon Marketing Services (AMS), which allows authors to advertise their books within Amazon’s ebook ecosystem based on similar books and book searches.

There’s a catch. The AMS reporting is extremely slow and often confusing. I can’t do anything about the ridiculously long delays (sales sometimes show up days after they happen), but I hope to provide some guidance to make the reports more meaningful as you try to determine your ROI (Return on Investment). Continue reading “Amazon Marketing Services and ROI”